how it works

In the world of understanding social media, there are analytic and social listening tools. Each has been around for a long time and are now considered legacy.  Analytic tools just count, such as the number of posts per day, number of likes, and number of followers. While numbers are good, they don’t help you answer complicated and costly questions. Social listening tools let you keep an eye on what certain people are saying, often used in the financial world to make sure no SEC violations occur. But again, no insights into how to make the right decision for your business.

Ekkobar was built from the ground up, using proprietary AI to understand the nature of the social media conversation specific to the entertainment and sports industries. Our goal was to help you  answer your million-dollar questions.

Fast Decisions with Actionable Insights

our abilities & capabilities

data ingestion

The goal is to acquire as close to 100% of the social media posts as possible. This includes searching for social media accounts, hashtags, and text. In addition, posts from and about are collected.

CONVERSATION CHAIN

Once the social media posts are ingested, the conversation is rebuilt into a 3D neural network. Using this technique, Ekkobar provides more accurate insights and answers by understanding how the conversation connects and flows.

real-time monitoring & alerts

In order to get ahead of a crisis, you need to know about it right away. Ekkobar’s customizable filter engine matches against the posts to see if something needs immediate attention, and if so, an alert is sent.

impact AI

Ekkobar developed Predictive AI technologies to create hyper-accurate sentiment analysis, influence, popularity, and other measurements useful in understanding the who, what, and why of the social media conversation.

poster association

There are times when you want to see who’s posting based on their occupation. What the media posts could be very different than what athletes post. Using third-party data, Ekkobar can supplement a poster’s classification.

sentiment analysis

Typically, sentiment is used to gauge how brands and people comment about a specific topic. The problem is that most sentiment NLP analyzers are only accurate to around 35%. At Ekkobar, our sentiment analyzers have been “beefed” up to achieve 75+% accuracy.

IMAGE AI

Using multiple AI technologies, images are checked for logos, objects, weapons, safety, NSFW, face recognition, and more. In addition, deep fake analysis is conducted to ensure the safety of your brand.

bots

Bots are simply automated posting mechanisms. It’s when they do harm or negatively influence a conversation that you need to take action. Ekkobar can identify and filter out Bot posts so you can understand a conversation’s true value.

stance detection

Regardless of sentiment, the key to knowing what to do is to understand the “stance” taken for a topic. A poster may be “for” a topic and still post a negative sentiment. This advanced proprietary AI is unique to Ekkobar, and how it provides real answers to your questions.

DIVERSITY & DEI AI

It’s not enough to understand the posts; you must also understand the posters. Using proprietary AI, Ekkobar can identify demographics so that you can surface micro-influencers and other relevant insights.

Actual vs. potential reach

The phrase “number of followers” is the potential of those who might see a post. While potential is nice, it’s not a measurement that tells you what happened. That’s why Ekkobar has an Audience Reach, value, the real number of people who actually did interact with the post at some level.

hijacking & NOISE FILTERING

Public figures often get their post’s hashtag “hijacked,” creating more confusion in the analysis. That’s why Ekkobar can filter out these posts and identify bad “actors” within the social conversation.

our markets

Ekkobar was designed to serve complex ecosystems across a variety of markets. Every one of these ecosystems has different entities with different needs and differing questions. What is common among them is that social media holds their answers. With more than 65% of social media related to entertainment and sports, it’s no wonder. But getting the answers out is just as complex as the markets themselves. That’s why Ekkobar was created – to understand and interpret the multifaceted social conversation unique to each market  To Learn how Ekkobar can support your business, select one of our industry solution areas.

  • Studios, Networks, Streaming Platforms, Talent Agencies, Production Companies

  • Sports Agencies, Teams, Leagues, Sponsors, Advisory Services