When we started the company, we thought long and hard about data and how best to find value lurking within. Often, data analytic companies think of all data as being equal, but it is not. A deck of cards are all equal until you build a house. The same is true for social media. The initial post holds a different value than a response deep down into the conversation. It’s like adding the ‘telephone game’ to the house of cards. Rhys and his fellow founders knew they need a set of guiding data principles to bring their dream to reality.

  1. Ingest as close to 100% of the data as possible, understanding only occurs at the population level;

  2. Rebuild the conversation as a three-dimensional network in order to understand the relationships and value; and

  3. Value comes from the question or better put, “it is difficult to answer, when one does not understand the question,” Ambassador Spock from STAR TREK IV: THE VOYAGE HOME

“Authenticity in AI” ensures that AI-generated insights, interactions, and predictions are genuine, truthful, and reflect a true representation of the information or people they portray, free from human bias and hallucinations. At Ekkobar, this concept is at the core of our mission.

our founding principles

The foundation of ‘ekko’

At its core, an echo isn’t just a sound bouncing back—it’s a reflection of something that was sent out, often distorted, amplified, or reshaped by its environment. In today’s digital world, every post, comment, or conversation is an Ekko (echo)—reverberating through platforms, influencing perceptions, and shaping narratives far beyond their original context.

Ekkobar doesn’t just listen to these cyber-sonic Ekkos—it provides a powerful decision framework, D.N.A.: Discover challenges or opportunities, Navigate the variables, and Act to protect or grow your legacy or dynasty.

By uncovering the signals hidden within the noise, we empower you to become a Superhuman Decision-Maker—confident, sharp, and unstoppable. Armed with clarity and foresight, you’ll not only hear the echoes—you’ll understand what they mean, where they lead, and how to shape them to your advantage.