COMCAST NBCUNIVERSAL SPORTS TECH NAMES EKKOBAR A TOP Emerging COMPANY OF 2025

Ekkobar selected among 1,600+ global applicants for prestigious program fast-tracking market growth in sports industry

Comcast NBCUniversal SportsTech announced on February 25, 2025, its annual list of global sports tech companies chosen for the highly selective program. Comcast NBCUniversal SportsTech finds, selects, funds, and fast-tracks the most innovative tech startups from around the world to develop the next generation of technology, changing the way people experience sports.

EKKOBAR, the DNA behind Social Decision Intelligence™, is proud to be recognized as one of Comcast NBCUniversal Sports Tech companies of 2025.  This accolade comes after a highly competitive selection process showcasing Ekkobar’s potential to transform how the sports industry harnesses the largest data set in the world, social media, to make better, smarter, and faster decisions across the enterprise.

“This year's cohort has developed a diverse range of cutting-edge technologies poised to impact the future of sports, including in the areas of fan experience, athlete performance, and venue operations,” said Jenna Kurath, Vice President of Startup Partner Development and Head of Comcast NBCUniversal SportsTech. “By investing in and supporting their growth, Comcast NBCUniversal SportsTech is driving key business outcomes for both our portfolio and our partners by offering a unique lens into the latest in sports innovation while shaping a more dynamic and engaging experience for fans and athletes.”

Comcast NBCUniversal SportsTech features an unprecedented partnership of four of Comcast NBCUniversal’s sports brands - NBC Sports, Sky Sports, Comcast Spectacor, and Golf – alongside partners NASCAR, PGA Tour, Premier League, University of Notre Dame, and three US Olympic sports organizations: U.S. Ski & Snowboard, USA Swimming, and USA Cycling. This network of partnerships brings an early lens into innovation solutions, exclusive access to research and business insights, and differentiated value to build upon Comcast’s media rights relationships and sponsorship investments.

  • Rhys Ryan, CEO & Co-Founder

    "Our partnership with Comcast SportsTech marks a significant milestone for Ekkobar. Gaining direct access to global sports partners and the renowned sports brands of Comcast and NBCUniversal is a game-changer for our company and the sports industry as a whole."

  • Amber Dodson, CXO & Co-Founder

    “This is a big win for Ekkobar and for the entire sports industry. Our revolutionary solution supports brands, NIL collectives, teams, leagues, and agencies in enhancing their relevancy and revenue. Put simply, Ekkobar is essential for brands to protect their legacies and grow their dynasties.”