Consumer Products, Sponsorships, Brand Partnerships, Product Placement

The art of product placement is no longer as simple as dropping an item into a scene. The team behind the initiative has to ensure no conflicts with advertisers during broadcast and through any digital medium, including social media.  In addition, the cast’s social media must be vetted to ensure no conflicts exist with competing brands or the cast member slamming the potential product placement.  You could try spot-checking timelines, but that won’t provide reassurance that all is good.

This is where Ekkobar excels, a first-of-its-kind decision intelligence platform that surfaces the "who, what, and why" of social conversations.  This innovative technology vets a person’s background, looking for conflicts and product mentions, surfacing anything that might be of concern.  Ekkobar can even be used to identify new, potential products and sponsors.  By understanding a talent's online presence, product placement opportunities can be confidently made while avoiding the worst possible mistakes.

Here’s what Ekkobar can do for you:

  • Pinpoint conflicts, risks, alignment, and potential value between an actor’s social media and a sponsor or product placement

  • Identify products and services that an actor already uses or promotes on social media; identify product/service conflicts

  • Ascertain which product categories capture the most engagement

  • Monitor and evaluate how sponsors and products are represented and discussed before, during, and after production

  • Report back to the sponsors about placement effectiveness and impact

  • Synthesize/integrate internal and external merchandising/sales data with social media data to evaluate, plan, and project potential sales opportunities and challenges

  • Synthesize and assess data from social media, news media, and brand and product data to make recommendations and decisions for sponsorships, brand partnerships, and product placement.

  • Monitor conversation during airing regarding product/brand placement, sponsorship, fan narratives around merchandise, and other ancillary products

  • Geofencing

  • One-click report generator summarizing key findings

  • Prompt and answer solution for a summary of the specific conclusions in the conversation