marketing, pr, communications

Marketing a show can be a herculean effort: reviewing past plans, creating a strategy, organizing talent, identifying media, and more.  And then we have social media.  Using legacy analytics, unfortunately, doesn’t provide in-depth analysis to understand what worked, what didn’t, and how to improve.  This leaves marketing and public relations efforts blind, guessing about the next move.

This is where Ekkobar excels, a first-of-its-kind decision intelligence platform that surfaces the "who, what, and why" of social conversations.  This innovative technology examines the entire marketing lifespan, including its components: media, influencers, demographics, conversation drivers, audience reach, trailer drops, and more.  With Ekkobar’s insights, adjustments can be made to ensure the best possible outcome while avoiding the worst possible mistakes.

Here’s what Ekkobar can do for you:

  • Determine and uncover details around the sentiment and perception of a project

  • Uncover how fans are talking about each episode, character and actor

  • Understand the impact of recently released trailers

  • Ascertain the demographics of the fan base

  • Understand how an actor’s posts are driving conversation and fan engagement

  • Evaluate PR effectiveness (media, fans, types of posters)

  • Identify influencers who are driving the conversation around a project and target potential influencers to drive specific conversations

  • Assess the impact of positive and negative posts by key influencers

  • Determine the influence, popularity, and reach of micro-influencers

  • Discover the effectiveness of key opinion leaders (KOLs)

  • Understand social conversations regarding sentiment of initial cuts, trailers, and promotions for national, global, geographically-specific, or demographically-specific audiences

  • One-click report generator summarizing key findings

  • Prompt and answer solution for a summary of the specific conclusions in the conversation