When purchasing content or properties for development, reviews can’t give you the context that lives on social media, where everyone talks.  Social media lets you see what fans say about the work, storylines, characters, and more.  That’s if you could read thousands and thousands of posts, which isn’t humanly possible.

This is where Ekkobar excels, a first-of-its-kind decision intelligence platform that surfaces the "who, what, and why" of social conversations.  This innovative technology examines the entire project from all angles, including storylines, characters, arcs, sentiment, conversation topics, demographics, audience, and more.  With Ekkobar’s insights, the right decisions and adjustments can be made to ensure the best possible outcomes while avoiding the worst possible mistakes.

Here’s what Ekkobar can do for you:

• Examine the conversation and make decisions around a creative property for potential acquisition and adaptation

• Target potential properties for specific demographics / ideal audiences and territories

• Determine which aspects of a property work and don’t work in the social conversation (characters, subplots, themes, etc.) so adaptation (and future seasons or sequels) has more potential for success

• Identify current and potential influencers driving the social conversation for use during the marketing of the project

• Reveal deep insights and narratives from the social conversation that can help inform creative decisions - writers, story arcs, format

• Vet and understand actors’ social media footprints for value, alignment, risks, potential, and audience targeting