casting

Casting directors work hard to find the best talent.  However, in today's online world, choosing a person with a problematic social media presence can lead to irreversible damage.  Spot-checking timelines won’t provide reassurance that all is good.

This is where Ekkobar excels, a first-of-its-kind decision intelligence platform that surfaces the "who, what, and why" of social conversations. This innovative technology analyzes a talent's social media activity, both past and future, to identify potential risks, marketability, product placement opportunities, and more.  By understanding a talent's online presence, casting directors have a comprehensive view to make the best possible decisions and avoid the worst possible mistakes.

Here’s what Ekkobar can do for you:

  • Vet an actor’s social media footprint for risks, value, marketability 

  • Surface insights about actors’ viability, likability, and market potential for specific roles, genres, demographics, geographic areas/territories, etc.  

  • Discover and evaluate narratives, sentiment, and social media impact and reach regarding actors. 

  • Identify who is driving the conversation and how they may affect an actor’s viability

  • Discover and evaluate media and fan narratives and sentiment

  • Surface talent and casting options for scripted and unscripted content – geofence for specific areas, regions, demographics, themes, philosophical bent, etc.

  • Uncover the conversation fans are having about casting decisions

  • One-click report generator summarizing key findings

  • Prompt and answer solution for a summary of the specific conclusions in the conversation