advertising

In today's entertainment landscape, integrating advertising seamlessly is crucial for enhancing customer experience.  Understanding the nuances of ad frequency, placement, viewer tolerance, responsiveness, and impact is vital to maximizing engagement.   Legacy social media analytics fall short, lacking the depth needed to truly understand what worked, what didn’t, and how to improve, leaving advertising teams blindspots.

This is where Ekkobar excels.  As a pioneering decision intelligence platform, Ekkobar goes beyond surface-level data to reveal the ‘who, what, and why’ behind social conversations.  It provides comprehensive insights into narratives, multi-layered discussions, media, influencers, demographics, conversation drivers, themes, and more.  With Ekkobar’s actionable insights, advertising teams can finely tune decisions to achieve the best possible outcomes while avoiding the worst possible mistakes.

Here’s what Ekkobar can do for you:

  • Reveal viewers’ conversations and narratives regarding ads to gauge tolerance for ad load and frequency.

  • Cross-reference internal ad viewership data with social media conversation to optimize ad sales and placement

  • Evaluate and understand narratives and insights within the social conversation to target prospective clients for ad sales

  • Match clients with targeted viewers/audiences/genres to drive and monitor real engagement (obtain insights far beyond likes and number of followers)

  • Optimize cost/pricing of ads based on engagement, impact

  • Track and understand social conversation during and after ads launch, providing insights regarding attribution

  • Filter and understand social conversations and narratives according to geographic area, themes, topics, intervals, sentiment, philosophical bent, etc. 

  • Cross-pollinate other data sources (i.e., media, Reddit, blogs, internal sales data, etc.) with social conversation data to reveal multi-dimensional insights

  • One-click report generator summarizing key findings regarding conversations, themes, launches, ads, brands, topics, etc.

  • Prompt and answer solution for a summary of specific findings in the conversation