REDEFINING analytics by telling the story behind the numbers

Entertainment and sports have fully embraced social media, transforming it from a post-and-comment forum into a full-fledged engagement ecosystem for building community, fan engagement, event and activation promotion, content showcasing, and more. Powerful qualitative data is buried deep within these conversations, but legacy social media analytic tools only provide basic "vanity" metrics.

This is why we created Ekkobar. By leveraging cutting-edge AI, we uncover valuable insights and answers within the social conversation. For the first time, entertainment and sports brands have an enterprise-wide social media analysis solution for talent management, marketing, public relations, security, and much more.

Designed for Industry Experts, by Industry Experts

Rooted in Entertainment and Sports

The Ekkobar founders have 50+ years of experience delivering high-quality technical solutions to entertainment and sports.  Complexity in these industries makes generic, off-the-shelf social media analytic solutions inadequate.  Ekkobar has been designed to understand these nuances to deliver actionable insights that truly empower.

Control and Risk Protection for Everyone

Social media is the one place where everyone talks about nearly every subject in every conceivable way.  Ekkobar’s underlying AI is comprehensive and detailed, leaving nothing to chance when your bottom line is on the line.

Same Needs, Different Reasons

Even within entertainment and sports, there is no “one size fits all.”  The Ekkobar team designed their solutions to account for the nuances in how people work and utilize the information.  AI should work for you, not against you.

our solutions

engagement Risk & reputation Assessment

Ekkobar’s Engagement Risk & Reputation Assessment is the only fully automated solution that looks both backward and forward to give you a complete picture of a person’s social media presence.  Without this, you are blind to the risks and dangers within the social media landscape.

By leveraging cutting-edge AI technology, you can uncover more than just vanity metrics.  For the first time you can understand the conversational tone and topics, engagement rates by platform and category, profanity usage, marketability, and more.  A detailed and comprehensive 20-point analysis of text and imagery detect any concerning content, such as racism, sexism, nudity, weaponry, and more.

Lastly, we all know a crisis on social media can happen unexpectedly, and responding quickly to de-escalate the situation is essential. Our monitoring and alerting AI is designed to be your ever-vigilant sentinel so you can react immediately instead of hours or days later.

Ekkobar’s Conversational Insights is the only analytic solution designed to understand the “who, what, and why” of the social conversation. With Entertainment & Sports fully embracing social media to engage fans, grow their audience, and increase revenue, it is imperative assess, improve, and guarantee the success of your social media strategies.

Using this cutting-edge AI technology, you can go deep into the conversation to uncover the topics, who’s driving them, how key opinion leaders are performing, what fans are saying, who’s influencing overall sentiment, how are demographic groups responding, and much more. In addition, this solution understands the nuances of Entertainment & Sports so better deliver accurate and informative results. Analysis by seasons, games, episodes, characters, actors, and athletes is vital to understanding the effectiveness of your initiatives and how fans are talking.

conversational insights

Who uses Ekkobar

  • Talent & Sports Agencies

    • Review talent’s social media background

    • Clean up social media past

    • Position talent for the next project

    • Monitor talent’s social media for negative situations

    • Re-market positive social media posts

  • Sports Teams and Leagues

    • Ensure athlete doesn’t damage image or violate guidelines

    • Identify cultural fit within an organization

    • Handle any morality violations that occur on social media

    • Identify sponsorship opportunities based on athlete’s social media engagement

  • TV Networks and Studios

    • Match the actor to a potential project based on public perception

    • Find any issues in the actor’s past that could negatively impact the project

    • Handle any morality violations that occur on social media

    • Vet unscripted candidates and ensure they are a match for the show

  • Brands & Sponsors

    • Determine if the talent is a good fit for the brand

    • Handle any morality violations that occur on social media

    • Ensure talent doesn’t damage the brand image or violate guidelines

    • Promptly respond to an action taken by an endorser

“There’s always something lurking in the data, the key is to surface it. This is the difference between analytics and decision intelligence.”

Rhys Ryan

CEO & Co-Founder, Ekkobar