One of the world's 10 companies selected for Comcast NBCUniversal SportsTech 2025

Social Decision Intelligence™

A revolutionary new approach to understanding social media beyond mere statistics, emphasizing questions and answers to derive meaning for supporting business decisions and enhanced profitability.

phrase, adjective

“Ekkobar, the DNA behind Social Decision Intelligence™, empowers entertainment and sports brands to mitigate risk, shape narratives, and win at the bottom line.”

Ekkobar empowers you to become a Superhuman Decision-Maker with our D.N.A. framework—Discover, Navigate, Act—providing genuine interactions and actionable insights for unparalleled clarity in your decision-making.  As the foundation of Social Decision Intelligence™, we help entertainment and sports brands succeed while protecting their legacies and growing their dynasties.

DNA: Discover, navigate, act

By leveraging cutting-edge AI and a question-driven approach, we transform vast social media data into clear, decision-based insights, allowing brands to respond effectively in a rapidly changing landscape.  Imagine distilling hundreds of thousands of social media posts into simple, actionable answers with just one click, ready to tackle anything with precision and lead with intelligence that’s as authentic as the decisions you need to make daily.

our solutions

engagement Risk & reputation Assessment

The Engagement Risk & Reputation Assessment solution gives you the power of the bottom line, focusing on a talent’s social media to uncover risk, engagement, and marketability, all to create a complete picture of their online presence.

Here are a few things you can accomplish with ERRA:

  • background vetting

  • engagement/category rating

  • image recognition for logos/objects

  • integrated news feed

  • identify key conversational topics

  • evaluate 12-point risk analysis

  • real-time monitoring & alerting

Conversational insights

The Conversational Insights solution centers around the whole social media conversation, unveiling influencers, topics, drivers, insights, and the unknown, allowing brands to win from the answers buried deep within.

Here are a few things you can accomplish with CSI:

  • determine conversation drivers

  • identify influencers

  • evaluate by episode/game/season

  • talent/player conversation summarization

  • storyline and character arc analysis

  • fan and highlight engagement

  • spike monitoring and insights

Interested in discovering more about your brand? These companies have already started

Here’s How Ekkobar Can Bolster Your Business

  • Talent & Sports Agents

    • Does talent’s background cause concern?

    • Do you know their social media engagement & presence?

    • What is their marketability?

    • What’s happening in the news?

    • Is social media being monitored 24×7?

    • What is the talent impact analysis?

    • Are there sponsorship opportunities or conflicts?

  • Sports Teams and Leagues

    • What are people saying about your team/players/coaches/owner?

    • How is merchandise being perceived?

    • Are players being monitored 24×7 for violations, and are you being alerted?

    • Who’s driving influential conversations?

    • What’s the traction with game highlights?

    • What’s the conversation around rivalries?

  • TV Networks and Studios

    • Is a talent’s social media dangerous to the show/film?

    • What issues in a talent’s past could cause problems?

    • Are you monitoring for story and image leaks?

    • What are the hidden gems for reality show contestants?

    • What are fans saying about episodes and characters?

  • Brands & Sponsors

    • Is the talent right for this project?

    • Is the talent being monitored 24×7 for brand violations?

    • Is the talent’s past in conflict with your brand?

    • What are people saying about the sponsorship and the talent?

    • What promotions are working and not working?

    • Is there negative backlash related to the campaign?

  • NIL Collectives

    • Are you vetting a player’s background before you hand them the money?

    • What sponsorship/endorsement deals are possible?

    • What is the player’s marketability?

    • Is the player’s social media in conflict with a sponsorship?

    • Are you monitoring 24×7 for violations and other causes of concern?

    • What is the news media saying about your player?

“There’s always something lurking in the data, the key is to surface it. This is the difference between analytics and Social Decision Intelligence™.”

Rhys Ryan

CEO & Co-Founder, Ekkobar